31st Annual RC Cola-MoonPie Festival 2026 VENDORS OPENS 9AM-4PM
Presented by the Bell Buckle Chamber of Commerce

Get ready for the "wackiest" celebration in the South! The Bell Buckle RC Cola-MoonPie Festival returns for its 31st year on Saturday, June 20, 2026. This one-of-a-kind event honors the ultimate Southern fast-food pairing: an ice-cold RC Cola and a fresh MoonPie.

Located just one hour from Nashville, Bell Buckle welcomes thousands of visitors from across Tennessee and surrounding states for a day of clogging, music, and eccentric contests that you won't find anywhere else.

The Sweetest Race You’ll Ever Run
The day kicks off at 7:00 AM with the legendary RC Cola-MoonPie 10 Mile and 5K Run.

ATTENTION RUNNERS: Registration is limited to the first 1,100 participants and sells out quickly every year. Secure your spot early!

All finishers will receive a commemorative medal and a refreshing post-race meal designed to help you refuel before the festival fun begins.

What to Expect: 2026 Festival Highlights
The Colorful Parade: Grab a spot early for the mid-morning parade through our historic downtown.

Coronation Ceremony: Stay tuned immediately following the parade for the crowning of the RC Cola King and MoonPie Queen.

Wacky Contests: Cheer on contestants in the "Who Traveled the Furthest," "Youngest Attendee," and "MoonPie Games."

World’s Largest MoonPie: Join us for the ceremonial cutting and serving of the giant MoonPie at our NEW TIME: 3:00 PM.

Artisan Crafts & Food: Explore a massive selection of local vendors and food trucks in our bustling food court.

Plan Your Trip
When: Saturday, June 20, 2026 | 7:00 AM – 5:00 PM

Admission: FREE to the public.

Parking: FREE Parking is available at the Webb School and Bell Buckle Park. Handicap Parking is designated on our official parking map (to be released closer to the event).

Travel Tip: We are a popular destination for visitors from Alabama, Georgia, and Kentucky—plan to arrive early to beat the crowds!